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[책리뷰/경제도서] 2023 consumer trend insights(R.A.B.B.I.T J.U.M.P)_Rando kim_ 미래의창

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https://naver.me/FZ99juKX

2023 Consumer Trend Insights(트렌드 코리아 영문판) : 네이버 도서

네이버 도서 상세정보를 제공합니다.

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Let me introduce you to a book.


Redistribution of the average
평균 실종

Winner takes all

value diversity


choosig a clear side among two extrrmes,
customizing strategies to provide optimized utility to a small group,
buildig a wide ecosystem or network


office big bang
오피스 빅뱅

it is a given to be paid for the amount that you work, so in addition to salaly, employees are very interested in the benefits offerd by the company, especially those that make them feel that the company is taking good care of its employees.


It is era of the freelancer.

A generation seeking procedural fairness is enterring the labor market.
generation MZ , performance pay is not a gift bestowed on them by the company, but a fair reward for thier efforts.

communication is essential for building trust.

figure out what work values are most important for exch person. most people have ti work for a living.


cherry-sumers
체리슈머

no waste life

they are not passive.

Index relationships
인덱스 관계

relationship spectrum

keep ties at a distance so as not to create unnecessary stress.
loose connection that provided more of the quality information necessary for people's everyday lived, such as job opportunities.






new demand strategy
뉴디맨드 전략
Digging momentum
디깅 모멘텀


generation alpha
알파세대

coding



unveiling proactive technology
선제적 대응 기술

magic of real spaces
공간력


the Nederland syndrome
네버랜드 신드롬

adulting is hard.
this maybseem immature. yet, this thouht thatvadults should be able to do certain tasks easily may also be a stereotype of the older generation.
instead of being overly burdened by responsibility, sharing meames such as `i don't want to be an adult today.' n being open about the hardships of being an adult may be a new wayvto live as an adult.
never stop learning, people today are just older children whi are getting a little bit more mature, day by day.


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